The Need for Excellence in the Roofing Industry

Time and again we come across jobs where a homeowner or contractor has cut costs. Besides the obvious up-front monetary savings have you ever wondered why this is? Why is it that a contractor would cut corners on job materials or labor? Why is it that they start countless jobs and string their customers along? Today’s article will examine the reasons for mediocre work and the unfortunate rationale for delivering sub-par customer service.

The top reasons a contractor would cut corners are:

• Short term thinking – just get in, get out and get paid.
• Not truly caring about their customers or their reputation in the field.
• Failing to understand the importance of quality work and the repercussions of sloppy work.
• Technicians being pressured to get to the next job so the boss doesn’t get mad – quantity over quality.
• Contractors get too many jobs and can’t do them timely, so they cover by starting jobs and not completing them.
• Not having the skill to complete a job efficiently and expertly.
• Not having the focus to ignore outside distractions. Concentration is required to do good work. Not everyone has it.
• Employees are dispatched who don’t really care. It is not their company- they get paid regardless of quality outcomes.
• The company culture tolerates poor performance and sub-par outcomes.

As the old saying goes, “You get what you pay for”.

We always encourage customers to obtain more than one quote for their roofing needs. If you receive an estimate that is a lot lower than other estimates it should set off the alarm bells for you. It may be tempting to jump on the lowest bid and save some money. And if it weren’t for your roof – the protective barrier that keeps your home sound – this may make sense. Credible roofing companies that carry the proper insurance, certifications, are registered with your city, have the proper tools and materials, and have skilled technicians, are not going to be “cheap”. The lesson applies here every time – you truly do get what you pay for.

In summary, excellence has to be pursued every day. There are no short cuts to doing the job right. Every team member has to perform. This begins with your first call and does not end once the sale is done. We love to make our customers happy and we strive to exceed their expectations.